Andermatt-Sedrun and Disentis ski areas join forces – Joint marketing through joint organisation
July 4, 2018
The goal is to promote Andermatt-Sedrun-Disentis as a skiing, hiking, biking and tourism destination through this new company. The promotional organization is open to other tourism partners within the geographical market area.
The ski link between Andermatt and Sedrun will be open in both directions for the winter season 2018/19. At the same time, Bergbahnen Disentis AG is commissioning its new link from Sedrun to the Disentis ski area. The linked ski region from Andermatt to Disentis via Sedrun offers the two cableway companies new opportunities for the future. Because of this, they have founded a marketing company that now promotes both areas jointly within Switzerland and abroad. As part of a feasibility study, it will also be clarified how Milez (SkiArena Andermatt-Sedrun) and the valley station of the cableway into Disentis ski area can be directly connected for skiers.
The two companies Andermatt-Sedrun Sport AG and Bergbahnen Disentis AG expect the joint marketing of the Andermatt-Sedrun-Disentis ski, hiking, biking and holiday region by the new company Andermatt-Sedrun-Disentis Marketing AG to intensify their presence in the key markets and further increase the number of guests. The two ski areas together have around 180 km of slopes and a modern and efficient infrastructure. Marcus Weber, Chairman of Bergbahnen Disentis AG, says: "Joint marketing allows us a stronger position in the relevant markets." Samih Sawiris, Chairman of the Board of Andermatt-Sedrun Sport AG, adds: "This partnership is unique and strengthens both ski areas in a competitive market.”
In addition to the joint market presence, further joint products are planned to augment the current offers such as season passes and multi-day tickets. Andermatt-Sedrun-Disentis Marketing AG is open to new partners, be it from the tourism field, local communities, or companies in the region. The bundling of marketing competencies in a jointly coordinated marketing plan will enable the companies to serve new target markets and thus bring new guests to the Andermatt-Sedrun-Disentis region.
Factbox
Andermatt Swiss Alps AG
From vision to destination: During the past several years, Andermatt has developed into a popular year-round holiday resort with numerous attractive features: apartment buildings, hotels and chalets, a Scottish-style 18-hole golf course that offers golfers a welcome challenge, and the SkiArena, not only one of the most modern ski regions in Switzerland but also the largest in Central Switzerland, with pistes from Andermatt to Sedrun and Disentis. With its perfect blend of alpine simplicity and urban sophistication, the five-star deluxe hotel The Chedi Andermatt exudes a special magic, as does the Radisson Blu Hotel Reussen, with its public indoor pool and wellness-and-fitness area. More apartment buildings and hotels will be built in the forthcoming years.